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Brand awareness and perception

Until you ask your target market directly about what they know about your brand and how they feel about your brand, you are leaving a lot to chance.

We can measure the general awareness level of your brand, the awareness of the launch of a new product/service or to measure the success of marketing activities. These can enable you to identify the areas in your market that needs targeted marketing and the areas where awareness level is high.

Our brand perceptionservices help business owners to know what their target market feels about their brand and provide a clear understanding of the positioning of their brand in comparison to their competitors. Results from these are very valuable insights that can be used to design more impactful marketing strategies and improve product and services.

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