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Competitive analysis

Businesses should analyse their competitors on a regular basis. Competitive intelligence about competitors’ product and service offerings, pricing and marketing strategies is an invaluable resource in making business-critical decisions and gaining competitive advantage. We carry out a comprehensive competitive analysis by:

  • Examining the competitive landscape of your market
  • Identifying your competitors, their goals and their product and service offerings
  • Comparing their business model to identify their strengths and weaknesses and the threats they pose.
  • Identifying their competitive and marketing strategies and their success rates
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