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Root-cause analysis

Poorsales? Low customer retention? Struggling business? It’s time for a root-cause analysis. In many cases, some problems in businesses are usually the symptoms of a main problem and without first identifying what the main problem is, time, money, and energy would be wasted in trying to solve the wrong problem.

The root-cause analysis allows us to uncover the real problem. This could be a wrong market positioning, a weak value proposition, low brand awareness, poor customer service and so on. Depending on what kind of problem it is, our root-cause analysis helps to you to get to the core of your business problems through:

  • Value proposition analysis
  • Product/service quality testing
  • Price testing
  • Product/service awareness
  • Brand perception
  • Customer satisfaction measurement
  • Business model analysis
  • Competitive analysis
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