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Business model design

There are many fancy definitions of a business model. To put it simply, a business model is how you plan to make money to sustain and grow your business so it does not fall within the statistics of businesses that fail.

Here at Lens, we can design a strategic business model by helping you:

  • Design unique and competitive value propositions
  • Identify the right customer segment(s)
  • Determine how to reach, acquire and keep your customers
  • Optimize your profit formula
  • Create an unfair advantage (elements that cannot be easily replicated)
  • Identify the key partnerships that can be made to increase your profitability
  • Create a sustainability plan
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